Amsa Selvaraj, Debasish Paul, Rajalakshmi Soundarapandiyan. Synthetic Data for Customer Behavior Analysis in Financial Services: Leveraging AI/ML to Model and Predict Consumer Financial Actions. J. of Art. Int. Research. 2022;2(2):218-258. Accessed December 18, 2025. https://tsbpublisher.org/jair/article/view/40