Jegatheeswari Perumalsamy, Bhavani Krothapalli, and Chandrashekar Althati, “Machine Learning Algorithms for Customer Segmentation and Personalized Marketing in Life Insurance: A Comprehensive Analysis”, J. of Art. Int. Research, vol. 2, no. 2, pp. 83–122, Oct. 2022, Accessed: Nov. 02, 2025. [Online]. Available: https://tsbpublisher.org/jair/article/view/38