YESWANTH SURAMPUDI; ANIL KUMAR RATNALA; BHAVANI KROTHAPALLI. Generative AI for Retail CRM Systems: Revolutionizing Customer Engagement and Satisfaction Through Data-Driven Personalization. Journal of Science & Technology, Ahmedabad, India, v. 5, n. 5, p. 246–286, 2024. Disponível em: https://tsbpublisher.org/jst/article/view/11. Acesso em: 29 apr. 2025.