Bhavani Krothapalli, Chandan Jnana Murthy, and Jim Todd Sunder Singh, “Cross-Industry Enterprise Integration: Best Practices from Insurance and Retail”, J. Sci. Tech., vol. 3, no. 2, pp. 46–98, Mar. 2022, Accessed: Apr. 30, 2025. [Online]. Available: https://tsbpublisher.org/jst/article/view/9