Venkatesha Prabhu Rambabu, Amsa Selvaraj, Chandan Jnana Murthy. Integrating IoT Data in Retail: Challenges and Opportunities for Enhancing Customer Engagement. J. of Art. Int. Research. 2023;3(2):59-101. Accessed November 2, 2025. https://tsbpublisher.org/jair/article/view/36